[Updated Review] Lifeproof. Life. Proof.
I want to follow up on something that I wrote awhile back entitled, Regret: A Review of Lifeproof’s iPhone 4 Case. A lot of people have read this article and many have responded with comments at the bottom. As of this morning when I checked, we’re around 94 comments. Although, I think some of those are from me responding to other people’s comments. Nonetheless, a lot of people have some very strong opinions on the case whether positive or negative. In that article I expressed my regret of having spent $80 on a case that barely lasted a week. Thankfully, my phone was not ruined, unlike a lot of other Lifeproof users. But that was it for me. My short relationship with Lifeproof was over.
Now here’s something I didn’t tell you…
The day I was going to post my blog, literally just hours before it was set to post, I was contacted by Dusty Sherriffs over at Lifeproof. Here’s what she said:
We have chosen your photo as LifeProof Photo of the Week! http://www.lifeproof.com/life/
I would love to send you a free LifeProof case!
What is your address and what color do you have?
Also, do you have a twitter or Instagram handle as I will share your photo there!
(It will also be on our Facebook page which has nearly 60K likes:)
It was an interesting new twist to my negative review I was about to post. I contacted BP, and told him to hold off on the posting of the article due to these new events that just occurred. I wanted to see where this was going to go. I wanted a happy ending to my (what was going to be) negative review. I was happy that I had Dusty’s email address. I wanted to tell her of my recent Lifeproof endeavors, and how they just didn’t work out. So I responded:
My Lifeproof case just broke the other day after only using it a few times. So a free one would be nice considering I do app and product reviews at wearejuxt.com.
So yeah, I would love a free one. I had a black one, so I suppose another black would be nice. I really do appreciate you sending me another one, because I have enjoyed the product up until the other day when it broke during a shoot. Thankfully, the phone survived.
I do have Instagram and Twitter both. On Instagram I am @rcoleman, and on twitter I am @_rcoleman.
My address is:
I was eager to have a resolution to my Lifeproof breaking. I wanted Dusty to know that I was an unsatisfied customer, but also was appreciative of the contest, and Lifeproof sending me a new one. I just wanted to let her know that, “Hey, I write reviews for a mobile photography site that gets a fair amount of traffic. And uh… I wasn’t impressed with your product. Maybe you would like to smooth the situation over?” Of course I’m being facetious. I don’t think I’m that important. However, if roles had been reversed, I wouldn’t have sent the response that she sent me…
I meant to ask what color you wanted! We have new ones as well so you can choose any: http://www.lifeproof.com/shop/cases/iphone-4-4s/
I didn’t understand why none of my concerns were addressed. And honestly, that exclamation point was questionable. I laugh as I write this, but I seriously didn’t know if she was yelling at me. She was probably busy in some capacity and didn’t read all of my email. Maybe my email was too long for her. I don’t know. In any case, I wasn’t impressed. So I posted the blog. I posted a pretty negative review. And to this day, that review has been read more than any other article on wearejuxt.com. Did we impact their business at all? I don’t know. To top it off, I never received my new Lifeproof case that I had been awarded. I had assumed it was out of spite that they didn’t send me my new case since I had written that review. In any case, it only made me more glad that I had posted it. That email exchange I had with her took place on August 28th, 2012. Just slightly a month after I posted that article, on October 2nd, Dusty sent me a new email.
I wanted to follow up with you because I saw that you posted a negative review on your website a few days after we awarded you Photo of the Week.
I read your review and it does seem that you followed all of the instructions except I am alarmed that you said the case just broke down the middle. Was it possible that when you removed your case you did not carefully remove it? I haven’t heard of this happening before. Here is a helpful video: http://www.lifeproof.com/support/products/iphone/video-instructions/#Opening the LifeProof Case
I just wanted to touch base and see if If there is anything I can do to assist you. Don’t hesitate to contact me:)
Yes, I found it funny. Suddenly I actually had her attention. How she became aware of the review, I don’t know. But I wasn’t about to let this situation go by without telling her what I thought of the situation.
In regards to the review, it was written and waiting to [be] published when you contacted me about the Photo of the Week. When I read your initial email, I told our website guys to hold off on posting the review because I wanted to see where our email exchange would get us. So I replied to you and, I believe that I shared with you kindly about my experience with the LifeProof. I exclaimed that I owned a black one and that I would love a replacement. I was trying to be friendly in my email despite my frustrations.
So when your response came, I was a little dumbfounded. It seemed as though, that you didn’t even read the email at all. I couldn’t tell what your tone of voice was, but it almost seemed as though you were just annoyed. So I figured, if you weren’t going to take your chance to address my email, then Juxt was going to post the blog anyway.
I wanted to add to the blog after you contacted me, hoping there would be more to the story. But, there didn’t appear to be anything new or positive to report on.
As for that [new] case, I never did get it. Don’t know what happened there, but I wasn’t shocked.
As for my original case that broke, yes, I was incredibly careful being that the case was already as thin as it was. The tear was only 1/2 – 3/4 inch, but it was enough that the product no longer worked.
So, I stand by my review. My experience with LifeProof hasn’t been a great one. But I wish the best for you and your co-workers. I’m sorry if my blog post offended you in anyway. I just write about my experiences. And I thought by leaving out our email exchange that I would be doing y’all a favor. Hope you have a good day -
I tried to remain respectful. But I was still upset over losing that $80, and never getting my replacement. I didn’t like the way they were doing business. It only made me more proud that I had written such a negative review. Dusty did respond the next day…
I sincerely apologize for the miscommunication or lack thereof. I should have asked what the issue was with your case. I get so many emails and respond to so many people everyday that I do overlook things sometimes. Also, I will apologize again because I checked the tracking of the case I sent you and it appears it was never delivered. I will resend it today:)
She did re-send the case along with two others. She had also written a short, handwritten note to me again, apologizing for my experience. I felt vindicated. I felt good about having gotten resolution. My opinion of Lifeproof and Dusty changed in the instant I read her handwritten note. It was so much more personal than her original response to me.
Now, what to do with these 3 cases? Sell ‘em, right? Well yeah, that’s what I was going to do because I didn’t approve of the Lifeproof cases, right? Yeah, that was the plan. But then laziness got the best of me and they sat around. And as life would have it, my beloved Mophie case finally took a big crap and would no longer charge. So I went without a case for awhile. All the while being fully aware that I had 3 brand new Lifeproof cases just sitting in my house. After a close call of nearly dropping my iPhone one afternoon at work, I decided to just go ahead and put on one of the Lifeproof cases that I hated so much. I didn’t feel like spending another $100 on a Mophie case. It needed something, even if it was a case that I didn’t “approve” of.
The case worked much like any case does. I did notice that since I no longer had a sticker-type of screen protector on my phone alongside of the screen protector that is already on the Lifeproof case, the sensitivity of the touch through the Lifeproof case worked much better than my original trial run with the Lifeproof case. To my fault obviously, I remember complaining about the touch sensitivity with that first case, but that was because I had two screen protectors. My fault. I take full blame for that one. As the weeks and months went on, the case worked fine. I found it slightly annoying that I had to use their headphone adapter to plug in headphones to my iPhone. I wished it had been possible to make the headphone hole port on the case bigger so you can actually just slip your normal headphones into the port as we’ve always done with all other cases. But with the Lifeproof, you have to screw in a small 4″ cord that will help keep that watertight seal while having headphones plugged in. It makes sense I suppose. Like I said, it was just more of an annoyance than anything else.
Those months turned into more months, and I was finding myself relatively happy with the case. It’s supposedly completely waterproof, so it doesn’t allow dirt and grime inside of it right? The case worked fine. I could hear people on the phone when I spoke to them, they could hear me. The speaker phone was a little muffled, but that was easily solved by just opening the “charger” door. All in all, it really wasn’t a bad case. I was starting to feel bad about my review.
Fast forward another couple of months and it’s a nice Saturday afternoon alone with my wife. I usually have my phone in my pocket, but on this day, I had left my phone in my basketball shorts when I went to take my shower. I was now changed and watching TV on the couch. I noticed that in my very small apartment, I hadn’t seen my wife in quite awhile. I noticed her walking around through a crack in the bathroom door. Curiosity got the best of me why she had vanished, so I got up to investigate. I opened the door and she stood in place staring at me. She was scared, and had obviously been crying for some time. I could see the puffiness around her eyes. I immediately went into rescue mode, asking her, “What’s wrong?”
“I don’t want to tell you.” It was all she could say as she started crying again burying her face in her hands.
Again I asked, with a more concerned tone of voice, “What’s the matter?”
“You’re gonna be mad.” She elongated that “mad” as a long sob before deeply inhaling again to continue her crying. Honest to God, now that she thought I was going to be mad, I only found the situation funny. Because I knew that no matter what she told me, I wasn’t going to be mad. I don’t think I’ve ever been mad at my wife. She’s the most amazing person I’ve ever met. So I immediately grabbed her and embraced her in my arms telling her that it was ok to tell me. With her face buried in my chest, she finally blurted out that she had accidentally washed my phone in the washing machine. Once she had heard herself say it out loud, she just cried that much more. I told her that it wasn’t a big deal and not to worry about it. Sensing I wasn’t mad, she looked up at me and said, “I think it still works but there’s a wet spot inside of it!” She grabbed the phone on the counter, pushed the home button so I could see the backlight illuminate the wet spot in the middle of the screen. I was prepared to buy a new phone in my mind, but when I saw the backlight come on, obviously the case had worked, right?! I couldn’t help but laugh. I reassured her that the phone was fine and that I had a waterproof case. She just looked back at me and said, “So you’re not mad?” Of course I wasn’t mad. I told her everything was fine and not to scare me like that again. I laughed to myself for the rest of the afternoon about that little episode with my wife. Maybe the hormones from her pregnancy got her all emotional, I don’t know, but it was funny.
It struck me later though, the phone did exactly what it was supposed to do. It was life proof. That’s what the case was designed for, right? Life? That’s what happens in life. Mistakes. Mistakes happen all the time. And the cell phone through the wash is just one of them. But the case did its thing. It saved my phone. I wasn’t out purposefully tempting fate, jumping in a pool to take pictures. I decided the last time around that just buying an underwater camera was the better way to go anyway. After that day in the washing machine, my phone hasn’t left my Lifeproof case. It proved its point. It did its job. And mistakes were bound to happen again. Tripping and falling into a pool, falling off a boat, someone spraying a water hose at you while your phone is in your pocket. You get the point. Things happen. And while the case might not be “crush proof” like how other companies claim, the case does hold its own.
I’ve only tempted fate once since that day in the washing machine, and everything was fine. In fact, I’ll admit I’ve taken it into the shower to play Candy Crush on numerous occasions. Yeah, that’s right, I’m addicted to that stupid game. The case does have some wounds from miscellaneous abuse. And actually that moisture spot my wife spoke of, it’s still kind of there. I only notice it now when I catch light bouncing off the screen at the right angle. But I’ve had this case on my phone for almost an entire year now. It’s a good case. It does what it’s supposed to do. It’ll help out with those mistakes that life brings. Life won’t ever stop handing you problems, but it’s nice to know that the phone in the washing machine problem, won’t be a problem again.